How to create change one behavior at a time.

Why Bike-to-Work Day is a Gateway Drug

Five of us at Marketing for Change set out not long ago to start biking to work. We all expected pretty much the same result — failure.

But there we were in Orlando, just outside Washington, DC, in Philadelphia, and in Tallahassee, FL, getting on our bikes and riding. It was an experiment — we’ll see how this goes. What happened next surprised us. We got addicted. 

Take a look:



Yup, what began as little experiment became a habit — a habit we want to celebrate on #BikeToWorkDay.

We’d also like to hear stories from other bike commuters. What got you started? And when did you know you were hooked?

In our experience, the toughest part of commuting by bike is getting started. After that, it’s all downhill.

Peter Mitchell is the Chief Creative Officer at Marketing for Change

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