Why was it my razor company, and not some progressive politician or cause I support, that..
We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But..
Let’s make one thing really clear: people are not in the market for traffic safety campaigns...
This article about how Gainesville, Fla., is “debranding” itself was shared in our office the..
We’ll admit it: We love winning awards. We like the praise. We like the attention. We like..
When it comes to defining the field I’ve labored in for almost 40 years, I’m a..
♫ Let the bad guy win every once in a while ♫
While opinions may differ over how important it is to pre-test advertising with target..
Until just a year or so ago, I often had to spend a lot of time explaining what I do. Outside of..
The reality is people think a lot less than they think they think. As I mentioned in a previous..
The Skimm today had a link to the Lucky Iron Fish, a buy-one-give-one Tom's-type social..