They are the world’s most pricey commercials, full of celebrities and eye candy. But which 2019..

Why was it my razor company, and not some progressive politician or cause I support, that..

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But..

Let’s make one thing really clear: people are not in the market for traffic safety campaigns...

This article about how Gainesville, Fla., is “debranding” itself was shared in our office the..

When it comes to defining the field I’ve labored in for almost 40 years, I’m a..

♫ Let the bad guy win every once in a while ♫

While opinions may differ over how important it is to pre-test advertising with target..

Until just a year or so ago, I often had to spend a lot of time explaining what I do. Outside of..

The reality is people think a lot less than they think they think. As I mentioned in a previous..

The Skimm today had a link to the Lucky Iron Fish, a buy-one-give-one Tom's-type social..