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How to create change one behavior at a time.

How Social Media Helped Norm the Midterm Election

By Francis Diaz November 28, 2018

If you happened to be scrolling through social media on election day — and let’s be honest..

Where is the Checklist for Behavior Change Interventions?

By Sara Isaac November 8, 2018

Over the past two weeks I’ve been leading behavior change workshops for two very different..

How Do You Market Position a Behavior?

By Peter Mitchell October 15, 2018

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But..

How to Be Happier (and Why It Matters)

By Sara Isaac October 4, 2018

If you are among the 1 in 3 Americans who report they are happy, this blog post is not for you...

How To Sell A Behavior When The Competition Is Steep

By Erin West September 6, 2018

Picture this: It’s a blistering, 101-degree day. The sun bakes your skin and dries your throat,..

How to Keep Your Traffic Safety Campaign from Putting People to Sleep at the Wheel

By Sara Isaac August 16, 2018

Let’s make one thing really clear: people are not in the market for traffic safety campaigns...

How to Harness Identity to Drive Health and Wellness

By Sara Isaac July 11, 2018

I’m pretty sure I would have failed the marshmallow test as a kid. Asked to delay gratification..

How Social Media Can Help Advance Cancer Treatment

By Meghan Sansivero June 20, 2018

Do Facebook and Twitter hold a key to finding a cure for cancer? A few weeks ago I had the..

Why Bike-to-Work Day is a Gateway Drug

Five of us at Marketing for Change set out not long ago to start biking to work. We all expected..

Motivating Health Behavior Change: Three Dangerous Assumptions to Avoid

By Dr. Moshe Engelberg April 12, 2018

Behavior change is becoming more and more important to device manufacturers, health IT..

Why Fitbits won’t make your employees fit

By Meghan Sansivero April 4, 2018

It’s April: the month where January wellness resolutions go to die. As the local gyms empty and..