Over the past two weeks I’ve been leading behavior change workshops for two very different..

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But..

If you are among the 1 in 3 Americans who report they are happy, this blog post is not for you...

Picture this: It’s a blistering, 101-degree day. The sun bakes your skin and dries your throat,..

Let’s make one thing really clear: people are not in the market for traffic safety campaigns...

I’m pretty sure I would have failed the marshmallow test as a kid. Asked to delay gratification..

Do Facebook and Twitter hold a key to finding a cure for cancer? A few weeks ago I had the..

The League of American Bicyclists’ National Bike Month is coming to a close, and it’s a good bet..

Five of us at Marketing for Change set out not long ago to start biking to work. We all expected..

Behavior change is becoming more and more important to device manufacturers, health IT..

It’s April: the month where January wellness resolutions go to die. As the local gyms empty and..

As we wrap up one of the worst flu seasons in a decade –– a nasty epidemic that has claimed the..