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How to create change one behavior at a time.

Note to My Fellow Progressives: The Election Is Over

By Peter Mitchell November 10, 2016

The election is over. But all is not lost.

You Don't Think Like Your Target Audience

By Francis Diaz June 2, 2016

Growing up in a small, rural town in North Florida, climate change wasn’t a topic that came up..

Why Marketing is Superior to Politics

By Peter Mitchell February 25, 2016

When pundits brand politics as marketing, we marketers are insulted. We only wish today’s..

How to Design an Advocacy Strategy

By Peter Mitchell November 19, 2015

First recognize this simple truth: The best argument doesn’t always win.