We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But..

If you are among the 1 in 3 Americans who report they are happy, this blog post is not for you...

Picture this: It’s a blistering, 101-degree day. The sun bakes your skin and dries your throat,..

Let’s make one thing really clear: people are not in the market for traffic safety campaigns...

If you’ve worked in philanthropic spaces long enough, you’ve been there: in a posh hotel that 80..

I’m pretty sure I would have failed the marshmallow test as a kid. Asked to delay gratification..

Do Facebook and Twitter hold a key to finding a cure for cancer? A few weeks ago I had the..

A few years ago, data overtook oil as the world’s most valuable resource. Now it’s everywhere...

Nowadays, being a Millennial is like being the popular kid in school — everyone is talking about..

The League of American Bicyclists’ National Bike Month is coming to a close, and it’s a good bet..

Five of us at Marketing for Change set out not long ago to start biking to work. We all expected..

Virginia Vowell is a senior research analyst with Shelton Grp, a Knoxville-based sustainability..