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How to create change one behavior at a time.

Sara Isaac

The Dark Side of Gratitude: 3 Reasons NOT to Give Thanks

By Sara Isaac November 25, 2020

So much has been written about how gratitude is good for you. Many studies have shown that..

COVID-19 and the ‘What-the-Hell’ Effect — What We Can Learn From Dieting and Safe Sex

By Sara Isaac October 29, 2020

Nearly 40 years ago, psychology professor Janet Polivy co-authored research that showed if you..

I Say ‘Vaccine’ You Think ‘COVID.’ Let’s Get Routine Shots Back on Track.

By Sara Isaac September 24, 2020

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu..

How to Make Face Masks Fun, Easy and Popular

By Sara Isaac June 19, 2020

Last weekend, a colleague of mine who lives in Florida’s Tampa Bay area spontaneously conducted..

Coronavirus Has Hit — Here's Why You're Still Not Washing Your Hands

By Sara Isaac March 13, 2020

My local Costco has run out of toilet paper. Home Depot has been raided of all N95 masks. Across..

Behavioral Science v. Social Marketing — Which is Better for Behavior Change?

By Sara Isaac January 23, 2020

I’m a practitioner at a behavior change marketing agency with roots in social marketing. Then..

Think Women are Wonderful? Here's Why That's a Problem.

By Sara Isaac November 1, 2019

Women are more environmentally responsible than men. They are more likely to volunteer and less..

Did the Crying Indian Encourage Littering? How Social Norms Campaigns Can Go Wrong.

By Sara Isaac October 3, 2019

The Iron Eyes Cody spot featuring an American Indian surveying a littered landscape and shedding..

Why Guilt and Fear Appeals Backfire

By Sara Isaac August 22, 2019

We’ve all felt it — what I call the “Screw You Don’t Tell Me What To Do” effect. So why do we..

Why Cass Sunstein Hates Sludge — And How You Can Harness it for Good

By Sara Isaac July 11, 2019

Cass Sunstein, the gentle intellectual giant of behavioral economics, is on a crusade against..

You are Cursed by Knowledge. Here's What to Do to Break Free.

By Sara Isaac June 6, 2019

I work with experts all the time. People who are deeply informed and passionate about helping..

Climate Is Worse Than You Think — Here's How to Not Give Up

By Sara Isaac May 1, 2019

Last week I had the luck to meet two climate change heroes: scientists who for decades have..