How to create change one behavior at a time.

Sara Isaac

Why You Hate Being Told What to Do — Even When You're Talking to Yourself

By Sara Isaac September 7, 2021

If you have anything to do with behavioral science, by now you’ve heard of time confetti — the..

How Vaccine Stickers Can Backfire

By Sara Isaac June 22, 2021

I did it. Most of my friends did it. Even Sen. Marco Rubio and other conservative leaders did..

Want to Change Behavior? The Clock is Ticking

By Sara Isaac April 30, 2021

Ashley Whillans has found it — the missing ingredient. A behavioral scientist and assistant..

Stop Using Myths & Facts — You are Spreading Misinformation

By Sara Isaac April 14, 2021

Early in the pandemic, when masks and hand sanitizer were scarcer than toilet paper, I drove..

The Dark Side of Gratitude: 3 Reasons NOT to Give Thanks

By Sara Isaac November 25, 2020

So much has been written about how gratitude is good for you. Many studies have shown that..

COVID-19 and the ‘What-the-Hell’ Effect — What We Can Learn From Dieting and Safe Sex

By Sara Isaac October 29, 2020

Nearly 40 years ago, psychology professor Janet Polivy co-authored research that showed if you..

I Say ‘Vaccine’ You Think ‘COVID.’ Let’s Get Routine Shots Back on Track.

By Sara Isaac September 24, 2020

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu..

How to Make Face Masks Fun, Easy and Popular

By Sara Isaac June 19, 2020

Last weekend, a colleague of mine who lives in Florida’s Tampa Bay area spontaneously conducted..

Coronavirus Has Hit — Here's Why You're Still Not Washing Your Hands

By Sara Isaac March 13, 2020

My local Costco has run out of toilet paper. Home Depot has been raided of all N95 masks. Across..

Behavioral Science v. Social Marketing — Which is Better for Behavior Change?

By Sara Isaac January 23, 2020

I’m a practitioner at a behavior change marketing agency with roots in social marketing. Then..

Think Women are Wonderful? Here's Why That's a Problem.

By Sara Isaac November 1, 2019

Women are more environmentally responsible than men. They are more likely to volunteer and less..

Did the Crying Indian Encourage Littering? How Social Norms Campaigns Can Go Wrong.

By Sara Isaac October 3, 2019

The Iron Eyes Cody spot featuring an American Indian surveying a littered landscape and shedding..