We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But..

The political landscape is littered with sympathetic gun control advocates vanquished by the..

This time Donald Trump got it right.

If you’ve worked in advocacy, marketing or communications, you’ve probably come across it before..

The election is over. But all is not lost.

 It’s the classic management challenge: You have a star in your organization – an ambitious..

When pundits brand politics as marketing, we marketers are insulted. We only wish today’s..

The problem was dirty dishes. Our metro DC office had grown by a third in a short time, so our..

Websites can be powerful -- or completely powerless. It all boils down to three factors --..

First recognize this simple truth: The best argument doesn’t always win.

Tell your boss social marketing is a way of thinking. It is an approach that treats a social..

Advocacy efforts spend a lot of time on “messaging.” But too often we think in terms of PSAs..