How to create change one behavior at a time.
Karen Ong
Why Branding Isn't a Four-Letter Word
By Karen Ong
March 1, 2018
This article about how Gainesville, Fla., is “debranding” itself was shared in our office the..
Designing for Non-Conscious: Don't Think. Feel.
By Karen Ong
November 28, 2016
The reality is people think a lot less than they think they think. As I mentioned in a previous..
The Researchers Who Could Have Predicted the Election
By Karen Ong
November 23, 2016
A single theme ran through last week’s IIEX Forum on nonconscious thinking in Chicago: Nearly..
Communication Tip: People Don't Read
By Karen Ong
February 10, 2016
I was working away in our Alexandria, VA office the other day when I heard a weird noise just..
What Breaking Boards Has to Do With Changing Behavior
By Karen Ong
August 21, 2015
Sports and exercise were never my thing. The only time I’ve been in a gym was during the tour of..
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