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How to create change one behavior at a time.

Francis Diaz

How Social Media Helped Norm the Midterm Election

By Francis Diaz November 28, 2018

If you happened to be scrolling through social media on election day — and let’s be honest..

Are You Ready for Gen Z?

By Francis Diaz September 7, 2017

You’ve surely heard all about Millennials and how they ruin everything. Now it’s time to meet..

How To Get Your Political Opponent To Care About Your Issue

By Francis Diaz June 15, 2017

I grew up in a small, southern town, but moved away to attend a university, and then went on to..

You Don't Think Like Your Target Audience

By Francis Diaz June 2, 2016

Growing up in a small, rural town in North Florida, climate change wasn’t a topic that came up..