How to create change one behavior at a time.

Here's What Your Office Is Doing Next Friday

Can you tell we're a little amped for Bike to Work Day on May 15?

We could be behavior-changey and tell you how we made biking the norm in our office through conference room bike racks and a Principal who bikes everyday– rain or shine. Or how we planned the route around each employee's home to increase efficacy. Or how we provided clear rewards by stopping at a doughnut shop along the way. A doughnut shop with bacon doughnuts.

But we spent a lot of time on those flame graphics and sound effects– so let's keep the focus on what's important here, k?


Behavior Change Marketing Plan