How to create change one behavior at a time.

Want to Score Policy Wins? Here’s How to Get Policymakers on Your Team

By Mike Reddy June 2, 2021

Imagine you’re a policymaker who needs to make an important decision. What information do you..

Still Doing Fly-Ins for Advocacy? You Might Need a New Flight Path

By Mike Reddy May 13, 2021

In a previous life, I recruited thousands of policymakers to give an assessment of their..

Want to Change Behavior? The Clock is Ticking

By Sara Isaac April 30, 2021

Ashley Whillans has found it — the missing ingredient. A behavioral scientist and assistant..

Stop Using Myths & Facts — You are Spreading Misinformation

By Sara Isaac April 14, 2021

Early in the pandemic, when masks and hand sanitizer were scarcer than toilet paper, I drove..

3 Reasons Why You Should Be Using Influencers to Change Behavior

By Erin West January 26, 2021

What image comes to mind when you think of an influencer? For a lot of us, it’s a model on a..

ICYMI: Our Top Blogs for 2020

By Erin West December 31, 2020

Wow, what a year. Has it ever felt this good to put twelve months of our lives behind us?..

The Dark Side of Gratitude: 3 Reasons NOT to Give Thanks

By Sara Isaac November 25, 2020

So much has been written about how gratitude is good for you. Many studies have shown that..

COVID-19 and the ‘What-the-Hell’ Effect — What We Can Learn From Dieting and Safe Sex

By Sara Isaac October 29, 2020

Nearly 40 years ago, psychology professor Janet Polivy co-authored research that showed if you..

5 Things We Need To Do In This Pandemic — And Why We Aren’t Doing Them

This has happened before: Millions of Americans opting to take mortal risks despite clear..

I Say ‘Vaccine’ You Think ‘COVID.’ Let’s Get Routine Shots Back on Track.

By Sara Isaac September 24, 2020

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu..

How to Make Face Masks Fun, Easy and Popular

By Sara Isaac June 19, 2020

Last weekend, a colleague of mine who lives in Florida’s Tampa Bay area spontaneously conducted..