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How to create change one behavior at a time.

Want to Change Behavior? The Clock is Ticking

By Sara Isaac April 30, 2021

Ashley Whillans has found it — the missing ingredient. A behavioral scientist and assistant..

Stop Using Myths & Facts — You are Spreading Misinformation

By Sara Isaac April 14, 2021

Early in the pandemic, when masks and hand sanitizer were scarcer than toilet paper, I drove..

3 Reasons Why You Should Be Using Influencers to Change Behavior

By Erin West January 26, 2021

What image comes to mind when you think of an influencer? For a lot of us, it’s a model on a..

ICYMI: Our Top Blogs for 2020

By Erin West December 31, 2020

Wow, what a year. Has it ever felt this good to put twelve months of our lives behind us?..

The Dark Side of Gratitude: 3 Reasons NOT to Give Thanks

By Sara Isaac November 25, 2020

So much has been written about how gratitude is good for you. Many studies have shown that..

COVID-19 and the ‘What-the-Hell’ Effect — What We Can Learn From Dieting and Safe Sex

By Sara Isaac October 29, 2020

Nearly 40 years ago, psychology professor Janet Polivy co-authored research that showed if you..

5 Things We Need To Do In This Pandemic — And Why We Aren’t Doing Them

This has happened before: Millions of Americans opting to take mortal risks despite clear..

I Say ‘Vaccine’ You Think ‘COVID.’ Let’s Get Routine Shots Back on Track.

By Sara Isaac September 24, 2020

This winter is expected to deliver a double whammy of seasonal flu and COVID-19. That means flu..

How to Make Face Masks Fun, Easy and Popular

By Sara Isaac June 19, 2020

Last weekend, a colleague of mine who lives in Florida’s Tampa Bay area spontaneously conducted..

How #BlackOutTuesday Backlash Could be Hurting the Movement

By Karen Ong June 4, 2020

For many, the days since George Floyd’s death feels like a new dystopian world. A world of..

How COVID-19 is Shaping a New Normal for U.S. Parents

By Peter Mitchell April 15, 2020

Normal is changing, and now, we have a statistical glimpse of what that means for parents. For..