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How to create change one behavior at a time.

Welcome to the World of Artificially Intelligent Ads

 
This new experiment from M&C Saatchi is grounded in a Darwinian approach that allows creative testing and implementation to happen instantly and simultaneously. No need to freak out or anything...they're just single-handedly changing the creative game.
 
 

The jury's still out until the testing is complete, but we sure are interested to see the results.

Meisha Thigpen is Associate Creative Director at Marketing for Change. 

SM Little Book Behavior Change Marketing

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