fep-blog-hero-bg-1.jpg
fep-logo-for-site.png

How to create change one behavior at a time.

How to Make Behavior Change Infectious

By Ashley Garcia-Maynard August 17, 2017

“Take a long walk off a short pier.”

That’s exactly what I would’ve told you five years ago if..

Why Plant-Based Food Sells Better When It’s Not ‘Vegetarian’

By Meisha Thigpen June 22, 2017

Let’s begin with a disclaimer: Many people think I’m a complete weirdo. And technically, they..

Game On, Gatorade: #BevRev is Tackling Sugary Drinks

By Sara Isaac March 2, 2017

When the NBA announced last month that it was rebranding its Development League as the NBA..

The Diet-Free Diet: Lessons for Behavior Change Marketing

By Sara Isaac May 19, 2016

I recently got a chance to have dinner with Brian Wansink. Brian is the guy who slimmed down..

Nutrition Nagging on Grocery Receipts - Is This a Good Idea?

By Meisha Thigpen February 22, 2016

Your mom nagged you. Your spouse nags you. Waves of advertising tell you the same thing. Now,..