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How to create change one behavior at a time.

How Do You Market Position a Behavior?

By Peter Mitchell October 15, 2018

We’ve all seen product positioning — Aquafresh versus Crest, Avis versus Hertz, and so on. But..

How to Be Happier (and Why It Matters)

By Sara Isaac October 4, 2018

If you are among the 1 in 3 Americans who report they are happy, this blog post is not for you...

How to Harness Identity to Drive Health and Wellness

By Sara Isaac July 11, 2018

I’m pretty sure I would have failed the marshmallow test as a kid. Asked to delay gratification..

How Social Media Can Help Advance Cancer Treatment

By Meghan Sansivero June 20, 2018

Do Facebook and Twitter hold a key to finding a cure for cancer? A few weeks ago I had the..

Why Bike-to-Work Day is a Gateway Drug

Five of us at Marketing for Change set out not long ago to start biking to work. We all expected..

Motivating Health Behavior Change: Three Dangerous Assumptions to Avoid

By Dr. Moshe Engelberg April 12, 2018

Behavior change is becoming more and more important to device manufacturers, health IT..

Why Fitbits won’t make your employees fit

By Meghan Sansivero April 4, 2018

It’s April: the month where January wellness resolutions go to die. As the local gyms empty and..

Why you (once again) did not get your flu shot this year

By Sara Isaac March 29, 2018

As we wrap up one of the worst flu seasons in a decade –– a nasty epidemic that has claimed the..

The Top 3 Alcohol Campaigns That Drive Us to Drink

By Sara Isaac February 1, 2018

With Dryuary coming to an official end today, we’d like to raise a glass to alcohol..

Be Like Vegas!... And 6 Other Tips to Increase Wellness Program Participation

By Dr. Moshe Engelberg January 25, 2018

In keeping with this month’s theme of wellness, guest blogger Dr. Moshe Engelberg ponders the..

Why Workplace Wellness Fails (And What to Do Instead)

By Sara Isaac January 11, 2018

It’s that time of year. My local Y is packed, my (very) hot yoga studio is crowded with young..