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How to create change one behavior at a time.

Why Fitbits won’t make your employees fit

By Meghan Sansivero April 4, 2018

It’s April: the month where January wellness resolutions go to die. As the local gyms empty and..

How Web Analytics Can Supercharge Your Behavior Change Initiative

By Jabari Smith Fraser September 20, 2017

Just about every behavior change initiative today needs some kind of online presence. Many..

Trying to Change Behavior? Lessons from Social Media

By Sarah Tyson August 3, 2017

Scroll. Scroll. Tap. Scroll. Scroll. Scroll. Double-tap. Scroll. Scroll. Scroll.

If you’re one..

Three Key Ingredients to a Powerful Web Presence

By Peter Mitchell December 17, 2015

Websites can be powerful -- or completely powerless. It all boils down to three factors --..

How an App Gamified Plastic Bag Recycling

By Sarah Tyson August 7, 2015

 Plastic bags suck.

They float onto your windshield when you’re driving 70 mph on the highway...

Welcome to the World of Artificially Intelligent Ads

By Meisha Thigpen July 23, 2015
 
This new experiment from M&C Saatchi is grounded in a Darwinian approach that allows..

This App Helps Diabetics Form New Habits, With Instagram

By Meisha Thigpen June 17, 2015

Based on our last few posts, it may seem I'm president of the Instagram fan club. I won't deny..

Social Media News Behavior Changers Can Use

By Meisha Thigpen June 12, 2015

Social media changes constantly. And because we NEVER have time to check Facebook or Twitter..

The 4 Digital Trends to Use Right Now

By Meisha Thigpen June 1, 2015

Marketers look forward to a lot of things each year. Super Bowl ads. Big product launches. And..