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How to create change one behavior at a time.

The Diet-Free Diet: Lessons for Behavior Change Marketing

By Sara Isaac May 19, 2016

I recently got a chance to have dinner with Brian Wansink. Brian is the guy who slimmed down..

Were Your GOP Debate Opinions Swayed...By Art?

By Robert Bailey August 14, 2015

How important are norms?

Welcome to the World of Artificially Intelligent Ads

By Meisha Thigpen July 23, 2015
 
This new experiment from M&C Saatchi is grounded in a Darwinian approach that allows..

How Playing Clue Can Win Over Customers

By Meisha Thigpen April 30, 2015

Sorry 80s babies, we're not talking about the game (but FYI it's always Professor Plum with the..