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Audience Research Guide

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Four Steps to Better Research

How to design your research to get insights you can use.

 

So you want to change behavior. First, you need to know what's preventing people from doing that behavior now, and that takes research.

This guide offers step-by-step direction on:

  • How to unpack the various factors impacting a target behavior
  • Determining what type of research you need (qualitative or quantitative)
  • How to write research questions, and analyzing findings. 
  • How to analyze your findings so they can be applied to your behavior change efforts. 

Get The Guide Here!