Turns out it was a nice man from Banana Banner hired to remove the sign from the antique store next door. The work order (1) had the antique store's name and (2) the antique store's address. However, overshadowing all this information, was a photo on the work order that had our sign in it. So, without reading anything, the man from Banana Banner looked at the picture, set up his ladder and went to work.
Using this as inspiration for your efforts to communicate. Two big takeaways: