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How to create change one behavior at a time.

Robert Bailey

What to Do About the Flu: Prevention Strategies

By Robert Bailey March 7, 2018

Chances are you heard something about the flu during this “cold season,” either in the news or..

Want Breakthrough Creative? Here's How to Test for It

By Robert Bailey July 27, 2017

Let the bad guy win every once in a while

Were Your GOP Debate Opinions Swayed...By Art?

By Robert Bailey August 14, 2015

How important are norms?

Why You Watched the "Fight of the Century"

By Robert Bailey May 6, 2015

Did you catch the Mayweather vs. Pacquiao fight this past weekend?