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How to create change one behavior at a time.

Peter Mitchell

Let’s All Say It Together: Radical Loser Terrorists

By Peter Mitchell September 15, 2017

This time Donald Trump got it right.

One TV Spot Shows 5 Ways to Make Facts Matter

By Peter Mitchell April 28, 2017

If you’ve worked in advocacy, marketing or communications, you’ve probably come across it before..

Note to My Fellow Progressives: The Election Is Over

By Peter Mitchell November 10, 2016

The election is over. But all is not lost.

Making Star Performers Star Managers – A Behavior Change Exercise

By Peter Mitchell September 1, 2016

 It’s the classic management challenge: You have a star in your organization – an ambitious..

Why Marketing is Superior to Politics

By Peter Mitchell February 25, 2016

When pundits brand politics as marketing, we marketers are insulted. We only wish today’s..

How a Single Email Cleaned Our Sink

By Peter Mitchell February 12, 2016

The problem was dirty dishes. Our metro DC office had grown by a third in a short time, so our..

Three Key Ingredients to a Powerful Web Presence

By Peter Mitchell December 17, 2015

Websites can be powerful -- or completely powerless. It all boils down to three factors --..

How to Design an Advocacy Strategy

By Peter Mitchell November 19, 2015

First recognize this simple truth: The best argument doesn’t always win.

When the Boss Asks: "What's Social Marketing?"

By Peter Mitchell August 20, 2015

Tell your boss social marketing is a way of thinking. It is an approach that treats a social..

Behold the Power of Packaging

By Peter Mitchell April 30, 2015

Advocacy efforts spend a lot of time on “messaging.” But too often we think in terms of PSAs..

Why We Just Created Another F'ing Blog.

By Peter Mitchell April 27, 2015

The F, of course, stands for fun. Because our niche in behavior-change marketing is not..