How to create change one behavior at a time.

Karen Ong

Why Branding Isn't a Four-Letter Word

By Karen Ong March 1, 2018

This article about how Gainesville, Fla., is “debranding” itself was shared in our office the..

Designing for Non-Conscious: Don't Think. Feel.

By Karen Ong November 28, 2016

The reality is people think a lot less than they think they think. As I mentioned in a previous..

The Researchers Who Could Have Predicted the Election

By Karen Ong November 23, 2016

A single theme ran through last week’s IIEX Forum on nonconscious thinking in Chicago: Nearly..

Communication Tip: People Don't Read

By Karen Ong February 10, 2016
I was working away in our Alexandria, VA office the other day when I heard a weird noise just..

What Breaking Boards Has to Do With Changing Behavior

By Karen Ong August 21, 2015

Sports and exercise were never my thing. The only time I’ve been in a gym was during the tour of..